It is not often that a celebrity makes me take notice. For the most part, I don’t even know their names, much less do I know what they are doing, who they are doing, or what trouble they are in. I often joke that the only celebrity I know is Oprah (I probably know more politicians than I do celebrities).
With that said, the only celebrities I do know are EDM DJs. I heard this little story about Gareth Emery that brought a smile to my face. While many DJs are Facebooking, Tweeting, blogging, and spending money on ads to encourage their fans to vote for them Emery is telling his fans to NOT vote for him in the DJ Mag voting but instead vote for what charities he should donate to (instead of spending on advertisements for the DJ Mag competition).
What a guy. For 2012 he was ranked 14th, for 2011 he was ranked 13th, for 2010 he was ranked 7th, for 2009 he was ranked 9th, for 2008 he was ranked 23rd, and for 2007 he was ranked 31st. I’ve seen him and he put on a good show – I’ve voted for him on the DJ Mag Top 100 in the past as well (I think 2009).
I’ve said this before, but EDM is a special kind of music genre. Some of these guys have their own personal jets – they make some serious cash for only playing a few times a week. For granted, they work hard when they aren’t playing live. Unlike other genres, many of them make their music from scratch. No autotune singing or buying songs from real song-writers. Even when they perform they many times go out into the crowd or reach over the wall and shake their fans hands. I was 5 feet away from one of the biggest DJs – Armin Van Buuren. And even when he was playing he had fans in his booth with him. When he was coming to the booth he also walked through the crowd so even then I rubbed shoulders with him. When House 7340 was still going on here in Scottsdale, Arizona, at the end of his set another big name, Paul Van Dyk just walked out of the club like a nobody. I told him nice set and he walked off to his car. I doubt you would ever see this type of thing from many other musicians in other genres. In many other genres THEY are the celebrity and you are just a mere dollar sign. With EDM, you are family. As the old saying goes… PLUR.
Below is the blurb he wrote about his decision.
Just took a bizarre unsolicited phone call from a publicity company who help DJs promote themselves for the Top 100 poll, who told me I should be aware one of my ‘competitors’ (as she put it) was spending $15,000 on Twitter advertising alone, and unless I got on that sort of level, I would find it ‘hard to compete’. Obviously not going to say who the DJ was, but I was nearly sick in my mouth.
So here’s an alternative Top 100 message: Don’t vote for me. Seriously, when you buy a ticket to see me in a club, I consider that a vote. When you blast my music in your car, or share it on Facebook, or tell your friends about it, that’s a vote too. Those votes, and the amazing support you’ve shown over the last year, is what matters to me.
If you did plan on voting for me, give that vote instead to the DJs you see spending their money on promoted tweets, sponsored stories, banner adverts, rebranded twitter pages, etc. If they care that much about their number, just let them have it.
In return for your non-votes, rather than spend an amount on a campaign that would probably buy a school in Africa, I am going to donate the same amount to charity, and maybe some good can come out of this.
Actually how about this… I’ll post a poll of my own tomorrow with some various charities that I like and you guys can vote to decide which ones I will donate to. Together we can do something good. A poll where I’ll be proud, rather than ashamed, to ask for your votes.